White Papers for Direct Marketing and Advertising Providers

  • Marketing to Technical BuyersBy

    This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It discusses the pressures and difficulties that technical buyers encounter in their business environments. It also presents some basic truths about this decision-making group and...
  • SK&A’s 50 Largest Medical GroupsBy

    With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...
  • The Halo Effect: Balancing Authenticity and Reputation in Corporate Social ResponsibilityBy

    What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR), including philanthropy and employee volunteer efforts? This whitepaper examines four principles for strengthening your CSR communications and properly aligning philanthropic and...
  • Techniques for Effective Customer Lifecycle MarketingBy

    In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.
  • Win Back Lost Customers with Email AppendBy

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.
  • Give the Gift of Chat: Implementing Live Chat into Customer ServiceBy

    If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...
  • Why is Business-to-Business Marketing Special?By

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...
  • Brand Strategies for B2B Mergers and AcquisitionsBy

    For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.