White Papers for Direct Marketing and Advertising Providers

  • How to Improve Sales Productivity, Forecasting and ResultsBy

    The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost, resulting in lost opportunities....
  • How to Improve Sales Productivity, Forecasting and ResultsBy

    The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost, resulting in lost opportunities....
  • Marketing Automation Implementation GuideBy

    9 Simple steps to follow that will demonstrate how to implement an automated solution.
  • Discover how outbound telemarketing is vital to business growthBy

    In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...
  • Discover how outbound telemarketing is vital to business growthBy

    In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...
  • Sharpen Your Focus. Recalibrate Your Brand.By

    Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.
  • Sharpen Your Focus. Recalibrate Your Brand.By

    Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.
  • Marketing on the MoveBy

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
  • Marketing on the MoveBy

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
  • How to clean your dirty dataBy

    Steps for automated data B2B cleansing. Recommended for large CRM databases. Includes snapshots of sample reports, graphs and case study. If your database needs manual cleaning, please contact us for further details.
  • B2B Crosses Channels: Barriers & Solutions to Effective ImplementationBy

    It’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue....
  • Increase College Enrollment with Social Media 2.0By

    Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their...
  • Marketing to Technical BuyersBy

    This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It discusses the pressures and difficulties that technical buyers encounter in their business environments. It also presents some basic truths about this decision-making group and...
  • SK&A’s 50 Largest Medical GroupsBy

    With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...
  • SK&A’s 50 Largest Medical GroupsBy

    With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...
  • The Halo Effect: Balancing Authenticity and Reputation in Corporate Social ResponsibilityBy

    What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR), including philanthropy and employee volunteer efforts? This whitepaper examines four principles for strengthening your CSR communications and properly aligning philanthropic and...
  • Techniques for Effective Customer Lifecycle MarketingBy

    In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.
  • Techniques for Effective Customer Lifecycle MarketingBy

    In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.
  • Win Back Lost Customers with Email AppendBy

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.
  • Win Back Lost Customers with Email AppendBy

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.
  • Give the Gift of Chat: Implementing Live Chat into Customer ServiceBy

    If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...
  • Give the Gift of Chat: Implementing Live Chat into Customer ServiceBy

    If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...
  • Why is Business-to-Business Marketing Special?By

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...
  • Why is Business-to-Business Marketing Special?By

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...
  • Brand Strategies for B2B Mergers and AcquisitionsBy

    For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.