White Papers for Direct Marketing and Advertising Providers

  • TRUSTING THOSE YOU TRUST WITH YOUR MOST VALUABLE ASSETBy

    The agents on the frontline want to help customers. They want to resolve issues, and to deliver the desired customer experience and the brand promise. Doing these things results in happier customers and happier agents (as they were dealing with happy customers). Not providing the tools to enable...
  • The Future of Contact Center in 2019By

    It may be a popular cliche, but the term “back to the basics” does not accurately reflect themindset we have toward the contact center. There is nothing basic about how organizations willinteract with customers in the months and years ahead. They will use new technologies, engagein new channels,...
  • 10 Steps to Improve Your Lead Management ProcessBy

    Marketing tech has incredible potential — but making it deliver is the hard part. Get a fresh perspective on the tech, tools and talent you need to get the ROI you want.
  • 10 Steps to Improve Your Lead Management ProcessBy

    Marketing tech has incredible potential — but making it deliver is the hard part. Get a fresh perspective on the tech, tools and talent you need to get the ROI you want.
  • 5 Mobile personas you need to knowBy

    Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous...
  • 5 Mobile personas you need to knowBy

    Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous...
  • Direct Marketing for Accountants - 2016By

    These easy-to-follow direct marketing tactics will add revenue to every Accountant's and Tax Preparer's bottom line.
  • Direct Marketing for Accountants - 2016By

    These easy-to-follow direct marketing tactics will add revenue to every Accountant's and Tax Preparer's bottom line.
  • 10 Critical Rules for Effective Document ManagementBy

    Finding effective solutions for managing business data is one of the biggest obstacles businesses encounter in reducing costs, improving service, increasing productivity, and meeting regulatory requirements. Companies around the world have realized that manual and...
  • How to cut marketing costs through marketing automationBy

    Download our latest eBook and learn about the 10 Key Decision Factors in improving service for your channel partners while cutting marketing overhead costs. * Understand the differences between a human and automated solution * Learn the 10 key differences resulting from your decision *...
  • Boost Email Relevancy with Dynamic ContentBy

    When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...
  • Boost Email Relevancy with Dynamic ContentBy

    When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...
  • Smart Targeting Will Find You New CustomersBy

    Marketers need a sharp focus in identifying potential customers in their market area, and then reaching them with their sales message. The key ingredient is INFORMATION -- an accurate database of information on businesses and consumers, which can be selected in ways to pinpoint potential customers.
  • Smart Targeting Will Find You New CustomersBy

    Marketers need a sharp focus in identifying potential customers in their market area, and then reaching them with their sales message. The key ingredient is INFORMATION -- an accurate database of information on businesses and consumers, which can be selected in ways to pinpoint potential customers.
  • Getting to Know the Future's Top Marketing Priority - It's PersonalBy

    If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...
  • Getting to Know the Future's Top Marketing Priority - It's PersonalBy

    If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...
  • Top 15 Tips For Hiring The Right Lead Generation CompanyBy

    Avoid Costly Mistakes and Headaches Researching Companies
  • Top 15 Tips For Hiring The Right Lead Generation CompanyBy

    Avoid Costly Mistakes and Headaches Researching Companies
  • Self-Service Support for Fast-Growing CompaniesBy

    In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.
  • State of the Medium: Interactive AdvertisingBy

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.
  • State of the Medium: Interactive AdvertisingBy

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.
  • Web Marketing: 5 Tips To Closing The Leads To Sales LoopBy

    We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...
  • Web Marketing: 5 Tips To Closing The Leads To Sales LoopBy

    We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...
  • Generational Marketing Balancing Act: Now We Are SixBy

    An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind of content we prefer to access. As smart marketers, we must tailor our content to engage an age range from 18-80.
  • How to Improve Sales Productivity, Forecasting and ResultsBy

    The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost, resulting in lost opportunities....