DATA & ANALYTICS
Available from Base Element
Designing meaningful solutions to meet business, marketing and communication needs requires the collection and analysis of data that can translated into actionable information. It is an ongoing process that entails capturing and integrating data throughout every step of the customer journey.This cross-channel data mining is critical as it allows us to fully understand consumer behaviour and extract what we need to create people-centric technological and communication solutions. An iterative process, data analysis aims to spark insight and to develop meaning that allows us to predict, adapt and respond in automated yet humanized ways to customer behaviour in real-time.
OUR SERVICES:DATA STRATEGY CONSULTING / SEGMENTATION & TARGETING / ATTRIBUTION MODELLING / TESTING & OPTIMIZATION / MEASUREMENT PLANNING & IMPLEMENTATION / ANALYTICS TOOLS / AI IMPLEMENTATION