White Papers by Soffront

  • How to overcome CRM’s Achilles Heel: User Adoption

    After the tumultuous economies of the last few years, as companies struggle to retain customers and grow with shrinking budgets, CRM has become more important than ever. However, poor user adoption remains the single largest reason behind failed CRM implementations.
  • Effective CRM Solutions for Small to Medium Sized Businesses

    Small to medium sized (SMB) companies have many choices of CRM software opons, yet choosing a soluteon that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far...
  • How to increase Marketing Efficiency to Gain and Retain Customers

    Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. A rocky economy has pressured businesses to become as streamlined as possible, leaving marketing departments...
  • How to Improve Sales Productivity, Forecasting and Results

    The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost, resulting in lost opportunities....