Branding - Logo Design
Available from LW Marketing & Consulting
Branding, Identity & Logos – Be Recognized
Be the Brand Consumers Choose
Branding and identity development is the foundation for today’s businesses. In fact, most consumers choose the brand-name supplier over the no-name supplier, and brand marketing causes the consumer to have this familiarity with your company’s product or service.
The most successful companies, like Apple and Nike, are easily recognizable. It takes only a brief glance at an apple or a swoosh for the consumer to instantly know the product’s company. However, the brand is not a logo, is not a tagline, and is not even a name. But it is all three and more — It is an identity, like your own.
Does the outfit you wear, the way you speak, or even the name your parents gave you define who you are as a person? Certainly not. Although logos, taglines, and names are important in product branding, your company’s actions are equally as important.
Understand the Necessary Steps for Becoming Recognizable
Brand management is one of the most powerful marketing devices in today’s ever-changing industry. It creates your company’s identity and consumer loyalty. By giving material reminders to people, the presence of your brand reinforces the consumer’s familiarity with your product or service and builds buying prospects.