Strategic Marketing Services

Available from Polaris Direct

A bundled solution, our Strategic Marketing Services team provides a value-added consultancy centered around the effective use of data to improve campaign ROI. When combined with our creative and technology services, data can be used to send exactly the right message to the right person—every time.

DATA ANALYTICS
- Predictive modeling
- Customer profiling
- Multi-channel campaign tracking/analysis
- Results reporting

CREATIVE SERVICES
- Graphic design
- Format development
- Copywriting and editing
- Content creation

TECHNOLOGY PLATFORMS
- Digital workflow for a more efficient, automated approach
- Customized programming logic
- Platform for content and campaign management
- Automated online proofing interface
- Ways to print portal development

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