What's your creative DNA? Every product, company and service has its own personality - the things that combine to make it unique - the promise the enjoyment, the approach to the market. It's that mix that makes you stand out from the competition. Beyond features and benefits, it's the things you... Read More
Since 1980, World Innovators' has been helping B2B companies find quality marketing sources in specific industries worldwide. Attending industry conferences and meeting with industry specific publishers we find the most responsive channels for our clients to reach their objectives. Whether... Read More
Where Business grows. We like comparing our business to a little plant… a seed that wants to break out of the soil, in need of being watered, looked after, helped with its development for a healthy and luxuriant growth. Digital marketing is a fair tool able to make that little plant grow in...
The Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. Read more
The Directory of Major Mailers is your insider's guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Read more
Learn to recognize, conceptualize and develop a winning business concept...then jump-start it on a shoe-string using successful low cost direct marketing and publicity methods. Use the Internet, catalogs, direct mail, free publicity, classified ads, newspaper & magazine ads, and other direct... Read more
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