Brand Creation / Evaluation / Management
Available from Webolutions
Webolutions' expertise in effective branding is an integral piece to our client's overall marketing program. Your brand is the representation of your company in the marketplace. Each time someone sees this brand, a message should come to mind. Bad branding creates a negative message, while good branding builds a positive image of your company. Successful branding is critical to the success of your overall marketing plan.
Our experts work with our clients to:
-Evaluate Current Brands
-Increase Brand Recognition
-Alter or Create New Brands
-Determine Specific Messaging
-Provide Ongoing Testing as to the Effectiveness of Your Brand
Some may think of a brand as a company logo. Although important, a logo is just one small piece of a successful brand. Truly successful corporate branding and brand management also involves your tag line, letterhead, note cards, business cards, customer relations, employee relations, community involvement, public relations, product packaging, communications, website, and anything else that may shape someone's view of your company.
Our unique approach revolves around the identification of targeted "personas".
A persona is a specific profile of a targeted person we are trying to reach. Each persona has an age range, gender, income level, lifestyle, education level, past experiences, etc.. As brands are evaluated or created, the reactions and feedback from each of multiple target personas is crucial to the success of the ongoing branding effort.