Surrond & Intent Marketing
Available from Position2 Inc.
Surround and Intent Marketing maximizes customer response through a data-driven understanding of online behavior that predicts intent, and drives action through a dynamic combination of search and social media marketing.
Uses Search, Social media & Web portals as integrated communication channels
Predicts user's intent based on channel specific behavior triggers
Dynamically assigns relevant messaging to appropriate channels
Optimization across multiple parameters to maximize response - intent triggers, channel choice, messaging theme & delivery