Analytics, Intelligence Gathering & Modeling
Available from Carney Direct Marketing
CDM will provide true response rates of your campaigns, who responded to your offer, and which channel their response came from. We also recommend adjustments to your campaigns to improve future results.
Clients also use Carney Direct’s Multi-Channel Matchback Services and Multi-Channel Response Analysis to track the effectiveness of marketing efforts, from one-off pieces to entire campaigns.
This can determine the value of your target markets, website, and donor retention as well as the Lifetime Value (LTV) of your customers.