After the initial excitement of Boomerang.org being chosen for the Oscar Swag bags wore off, we faced our problem. How could we best explain how our charity apparel system works? We couldn’t expect the biggest names in entertainment to stop and read a pamphlet. We needed maximum impact in a small amount of time. We decided to create a song and put it on a sound chip. Luckily we found Karen and Clever Sound Promotions. Karen and her staff, especially Ann, handled everything with loving care, speed and tremendous attention. When your organization is being put into the hands of the Academy Award Winners, the producer of the biggest films ever made, James Cameron and the one and only Oprah, everything has to be perfect. IT WAS!
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