White Papers by TriComB2B

  • Marketing to Technical Buyers

    This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It discusses the pressures and difficulties that technical buyers encounter in their business environments. It also presents some basic truths about this decision-making group and...
  • PR 2.0 - Telling Your B2B Marketing Story

    With the evolution to digital outlets and the explosion of information channels, the field of public relations has seen a dramatic shift. With more avenues of communication coming online seemingly every day, B2B marketers are discovering that varied attention sources are necessary to capture the...
  • Considerations for a Successful B2B Product Launch

    Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A recent study published by...
  • Planning Made Simple(r)

    Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with hundreds of pages and appendices. If you're looking to simplify your marketing planning process, consider these six easy steps.