Marketing Automation Jumpstart Service
Available from Find New Customers
Congratulations on your purchase (or planned purchase) of marketing automation from Eloqua, Marketo, Silverpop Engage, Genius.com, Manticore, Pardot, Market2Lead, etc. means you are committed to improving lead generation in your business.
Therein lies the rub. Marketing Automation software ENABLES lead generation - it does not DO lead generation. But unfortunately, many companies in effect buy a Ferrari and keep it in the garage due to a lack of racing fuel, pit crew and an expert driver.
Vendors give you templates and tools to start, but this is akin to a crash course to get you to drive one lap around an empty racetrack. In fact, one of the largest marketing automation vendors told us that most company load their house list and ask "What's Next?"
Winning races takes much, much more - an expert driver, a top notch pit crew and racing fuel. The focus should not be just on the car.
Remarkable content and solid processes are the fuel, pit crew and driving skills for that Ferrari. But few companies have the time or talents in house to produce the content and processes needed.
The focus of the Marketing Automation Jumpstart program is this:
We don't implement marketing automation. We prepare YOUR company for marketing automation.