GREENVILLE, S.C. (May 24, 2013) – Jackson Marketing Group (JMG), South Carolina's second largest integrated marketing communications agency, has been awarded two Silver Wing Awards in the South Carolina Chapter of the Public Relations Society of America (SCPRSA) Mercury Competition for its work with Sage Automotive Interiors. JMG won a Silver Wing Award of Merit for research completed for the Sage Sustainability Study as well as a Silver Wing Award of Merit for the multimedia presentation Sage Sustainability Prezi.
SCPRSA's Mercury Awards recognize public relations programs and campaigns, while the Silver Wing Awards recognize outstanding tactics used in those campaigns. Public relations practitioners across the state are eligible to enter the awards competition, which was judged this year by the PRSA chapter in Omaha, Neb. Fifty-five awards for public relations campaigns, tactics and exceptional practitioners were presented to communications professionals at a ceremony on April 25 in Greenville, S.C.
Sage Sustainability Prezi was an innovative Flash presentation crafted for Sage Automotive Interiors, a global leader in automotive seat and bodycloth development, design and manufacturing. Using data from the Sage Sustainability Study, Sage wanted to bring its sustainability message to life to help influence their automotive manufacturers to adopt Sage's cutting-edge, high-performance fabric. The Prezi presentation was a simple and engaging way to tell their story.
In the Sage Sustainability Study, JMG developed a brief survey to investigate consumers' understanding and perceptions regarding sustainability as it relates to automotive interiors. The results proved that sustainability does influence their car-buying decisions. Sage used the study in public relations, sales and marketing messaging as third party support that target consumers are interested in buying from sustainably-focused automotive companies.
"These award-winning projects were the result of our media, research and interactive teams coming together with our public relations group to provide creative solutions for our client Sage," said David Jones, CMO at Jackson Marketing Group. "JMG is dedicated to providing the highest quality integrated solutions to meet our clients' needs. We are proud of this combined effort and honored to be recognized by the SCPRSA alongside other great public relations professionals."
Jackson Marketing Group, with offices in Greenville, S.C., and Charlotte, N.C., is a fully-integrated marketing communications agency offering marketing consulting, market research, media planning and buying , interactive services , advertising , public relations , partnership marketing , event management , video production and support services . JMG provides a variety of integrated marketing communications services for blue-chip brands such as BMW Manufacturing Co., Yale Lift Trucks, Hyster Lift Trucks, Clemson International Center for Automotive Research, Greenville Hospital System, Sage Automotive Interiors, The Palmetto Bank, Howden North America, Peace Center, Artisphere, Milliken & Company, and the American Red Cross. For more information, visit the company's website at www.jacksonmg.com
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