Customer Profile & Segmentation Analyses
Available from NCRI Lists and Marketing Services
NCRI Profile 100
Measures 100+ demographic, psychographic, and mail order buyer attributes against your customer file, profiling your best customers & identifying new customer prospects.
Model 99 ZIP Code Analysis Program
Clusters ZIP codes with similar demographic and geographic characteristics into unique, homogeneous cells, identifying ZIP clusters for concentration of future mailings.
P$YCLE® Segmentation Analysis
Evaluates consumer’s financial and transactional behavioral patterns and assigns
households to one of 58 segments that display distinct usage patterns for products and services.
PRIZM NE© Power Analysis
Unique market segmentation tool created by Nielsen Claritas that links household and neighborhood
geo-demographics at the ZIP+4 level