White Papers by DeSantis Breindel

  • B2B Marketing: Why Content is the New Creative

    A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass, smart...
  • The Halo Effect: Balancing Authenticity and Reputation in Corporate Social Responsibility

    What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR), including philanthropy and employee volunteer efforts? This whitepaper examines four principles for strengthening your CSR communications and properly aligning philanthropic and...