Lead Scoring - Connecting Marketing to Your CRM
Available from SalesFUSION, Inc
Lead scoring has become a very important process and technology for B2B marketers who are using a combination of CRM and Demand Generation technology. Today, many marketers employ various combinations of eMarketing solutions, such as emails, PPC, online ads, SEO and more. Most often, as marketers become savvy at generating a higher volume of leads, the challenge becomes how to manage, route and track the leads they are generating in relation to their CRM system.
SalesFUSION 360 offers its customers a truly robust lead scoring system that works for multiple CRM applications. The Lead Analyzer module within SalesFUSION 360 takes lead scoring to a new level and removes the complications associated with other lead scoring applications by adding a simple and effective Lead Routing process.
Lead scoring, at its simplest level, is about grouping and ranking leads from high to low interest based on their profile and behavior. What makes SalesFUSION's lead scoring solution so powerful is that it enables the marketer to create multiple scoring profiles by virtually any type of category. A few profile examples are Score by Campaign, Score by Product, and Score by Region. The "one-size-fits-all" lead scoring is the most typical of demand generation vendors, but it does not work for most companies. When you do need to implement multiple models, the programming required can be daunting. Not so when using SalesFUSION.