Direct Response Email Marketing for Demand Generation
Available from Catalyst, Inc.
Catalyst produces inbound and outbound demand generation marketing programs that facilitate interaction between its clients and qualified prospects. In addition to direct response email marketing campaign management and execution, Catalyst provides demand generation services such as: advertising (print and online); search engine optimization; pay-per-click; new product introductions; public relations; websites; microsites; landing pages; mobile; trade shows; and, special events.
Catalyst believes today’s communications channels enable prospects to have complete control over how and when they want to receive marketing messages, and how they buy products and services. Without a focus on the brand at every touch point, it’s too easy for campaigns to become “random acts of marketing.” B2B marketers need a guide to help them navigate this new reality. They need someone to provide the creative spark that can make things happen. They need a brand “catalyst.”
Catalyst also believes that optimizing client brands and their communications is today’s imperative. Catalyst consults with mid-market, global B2B clients at times of growth and/or transition to help create connections and accelerate marketing performance.