LeadFormix offers this truly integrated Marketing Automation 2.0 platform, which leverages the power of collaborative techniques for marketing and sales success.

LeadFormix introduces the latest generation in marketing automation software, based on the 2.0 platform. It offers advanced capabilities to make collaboration between marketing and sales much easier by:

- Tracking visitor behavior and measuring their intent, interest levels etc

- Empowering the sales team with superior lead intelligence and ample prospect
information that can help close deals faster and shorten the sales cycle

- Providing integration and analytics features which help marketing and sales teams identify the right business opportunities to pursue

- Offering sophisticated lead scoring algorithms which enable both teams to categorically prioritize leads by jointly deciding the ideal lead score to be considered ‘sales-ready’, thus eliminating a major discrepancy and paving the way for better alignment

The LeadFormix platform includes the following modules.

- Intent Measurement Module
- Data Analytics Module
- Lead Nurturing
- Written Nurturing – Email Campaigns
- Voice Nurturing – Phone Campaigns
- Real Time Engagement – Lead Analytics
- Offline to Online Conversion of Leads
- Progress Tracking
- Reporting

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