NEW YORK, Dec. 3, 2019 /PRNewswire/ -- Madison Logic, the leading global account-based marketing (ABM) platform, today launches the new ML Platform. Powered by the ML Data Cloud, it is the only current platform on the market with Journey Acceleration™ to streamline funnel management and empower marketers to approach ABM more effectively. Providing marketers with the right first- and third-party synthesized data, ML Platform identifies and prioritizes accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools.
"Historically, when B2B marketers attempt to execute an effective ABM strategy, they struggle to piece together traditional demand generation tactics with multiple disparate solutions," says Tom O'Regan, CEO of Madison Logic. "This causes a gap that often slows down the sales process. Madison Logic's new ML Platform helps bridge this gap and mobilize marketing and sales teams to operate in sync from start-to-finish to accelerate customer journeys through an increasingly complex funnel."
ML Platform provides three essential benefits to B2B marketers:
Automated Account Identification and Prioritization
Account-Level Engagement and Measurement
Advanced Optimization and Acceleration
"The unique ability to better measure our account level engagement and effectively communicate with sales has increased pipeline velocity," says Rich Resnick, President and Co-Founder, Silverline. "The ROI of the ML Platform consistently outperforms and is a core component of our growth."
For a closer look at how the ML Platform helps marketers optimize campaign strategies and accelerate the customer journey, get in touch with us today: https://www.madisonlogic.com/MLDemo.
About Madison Logic
Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com.
Kite Hill PR
SOURCE Madison Logic