NEW YORK, Aug. 13, 2019 /PRNewswire/ -- Madison Logic, the leading global account-based marketing (ABM) platform, today announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic's global reach and advanced targeting.
For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten sales cycles and accelerate growth. With this integration, Oracle Marketing Automation users can align messaging and targeting throughout their marketing funnel to push more qualified accounts to sales faster. This integration allows marketers to launch Madison Logic ABM Content Syndication and ABM Advertising programs triggered by Oracle Eloqua campaigns and audience targeting criteria. It also gives Oracle Eloqua customers access to the ML Data Cloud to leverage Madison Logic engagement data in their nurturing strategies.
"With Oracle Eloqua's consistent growth among our client set, as well as our long-term relationship together, we knew our customers could see immediate benefits with this integration," said Tom O'Regan, Madison Logic CEO. "Companies leveraging integrations with marketing automation for Journey Acceleration see a 300% lift in their marketing programs, and now those benefits are extended to customers of the Oracle platform."
With this integration, Oracle Eloqua customers now have access to more capabilities and channels to align with their nurturing strategies, including:
To learn more about Oracle Eloqua or our other CRM and marketing automation integrations, please contact us at firstname.lastname@example.org.
About Madison Logic
Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.comand follow @madisonlogic on Twitter.
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SOURCE Madison Logic