Available from Dialogtech
You drive leads from a variety of sources, both online and offline. But how do you know which marketing activities actually drive prospects to pick up the phone and call your sales team? Measuring the effect of your marketing and its ROI can be tricky.
Ifbyphone enables you to track the source of every call, understand the ROI associated with that source, and reinvest in the best performing sources. Then, as leads come in, Ifbyphone captures key information about each lead – from the prospect’s caller ID to the original Google keyword.
Now you can finally respond to the lead appropriately and begin a nurturing process to move that lead through your purchase funnel.