White Papers by Dunhill International List Co., Inc.

  • Smart Targeting Will Find You New Customers

    Marketers need a sharp focus in identifying potential customers in their market area, and then reaching them with their sales message. The key ingredient is INFORMATION -- an accurate database of information on businesses and consumers, which can be selected in ways to pinpoint potential customers.
  • Are You Adhering To The Most Important Ingredient of Direct Marketing?

    The most important ingredients of direct marketing have been assigned percentages relating to the success of the mail campaign. These ingredients include the creative, the offer, the list and the timing. There is only one ingredient that stands out above all the rest. It’s singularly the...