Available from RiechesBaird
What’s in a name? When done right, a good name has gravity, subtext and style—all of which make it memorable and proprietary to your brand. At RiechesBaird you’ll find that brand naming is an in-house skill set that many other brand firms typically outsource.
Companies, products, services, spin-offs, joint ventures—you name it and we’ve, um, named it.
With a finalized name, we begin the step of giving the name what it needs to thrive—context.
Brand identity begins with logo development, yet it also goes far beyond it. Our brand identity designers are experts at handcrafting corporate signatures that express the essence of the brand. For every project, they explore all aspects of identity design—intent, typography, colorways, iconography, and more—to create studies that typically include several dozen candidates. Similar to our naming process, a wide net is cast for purposes of exploration, leaving no relevant consideration untouched.
Once a corporate mark has been finalized, we develop the brand expression—or the brand’s look and feel—that includes an expanded color palette and typography, imagery, repeating elements, and other considerations that give the brand its proprietary and aesthetic qualities.