Products by RiechesBaird

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  • Brand Communications

    Brand Naming What’s in a name? When done right, a good name has gravity, subtext and style—all of which make it memorable and proprietary to your brand. At RiechesBaird you’ll find that brand naming is an in-house skill set that many other brand firms typically outsource. Companies,... Read More
  • Brand Strategy

    Brand strategy is the process of identifying your brand’s most compelling unique attributes and combining them into a unique promise. A strong brand stands out from its category. It’s relevant to those who come into contact with it. And it’s believable, because it’s built on credibility and a... Read More
  • Management Consulting

    Connection Planning Far beyond traditional media planning, there is connection planning—recommending and developing relevant channels by which to reach your target with a mix of integrated media strategy, architecture and planning. Depending on your audiences, we’ll identify the right use or... Read More

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