NEW YORK, Sept. 20, 2019 /PRNewswire/ -- Dentsu Aegis Network US today announced that Fetch, a mobile-first agency, will integrate into iProspect, a leading global digital performance agency, effective October 1. Together, the two companies will offer exceptional performance marketing services, including enhanced mobile capabilities, as well as search, social, creative and technology solutions that help clients transform their business and drive tangible results.
"Fetch is a leader in mobile marketing, and the mobile screen is ubiquitous with digital performance," said Jeremy Cornfeldt, CEO of iProspect US. "Digital performance is at the core of what we do, so it made strategic sense to bring Fetch into one unified service offering that will better serve our clients."
Fetch currently has more than 70 employees working out of Dentsu Aegis Network offices in both Los Angeles and San Francisco. All employees will remain on staff and will merge into the iProspect team. Additionally, Gosha Khuchua, former Managing Director and Head of Fetch, will serve as SVP, Managing Director, reporting directly to Michael Gullaksen, President of iProspect US. Octavio Maron, who served as the agency's executive creative director, will now be VP, Executive Creative Director at iProspect, and report to Brittany Richter, SVP, Head of Products and Services.
"After examining both businesses over the course of the year, we decided that bringing the two agencies under one roof would only enhance both offerings," said Cornfeldt. "With Fetch, iProspect gets an additional capability of mobile embedded within the agency. Not only do our clients benefit from this, but Fetch's former clients will also benefit from iProspect's wide range of capabilities and expertise. It's a winning formula for all involved."
For further information contact:
Gabriella Berman, iProspect
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
iProspect is the first truly global digital marketing agency, with 4,600+ employees in 94 offices across 56 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.