NEW YORK, Dec. 19, 2018 /PRNewswire/ -- gyro, the world's first full-service global creative B2B powerhouse, today announced it was named to the 2019 Chief Marketer 200 (CM200) list of the country's top 200 non-advertising agencies serving the United States. This is the second time in as many years that gyro has earned a spot on the list.
Adryanna Sutherland, gyro U.S. COO, said: "We are incredibly proud to be among such an impressive list of agencies named to the CM200. This honor recognizes our ongoing mission to become the go-to destination for B2B marketers matching business and marketing imperatives with unprecedented speed and agility. gyro's inclusion for the second straight year is evidence of our sustained commitment to meet the evolving needs of our clients, and add value at every opportunity."
gyro was recognized for its unparalleled expertise in business-to-business (B2B) marketing and consistent delivery of emotion-led brand strategies that deliver breakthrough creative paired with exceptional results for clients' continually changing needs.
This year's winners were based on the following criteria: insightful client testimonials; outstanding case study submissions; high-caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.
"The needs of marketers have changed, and the agencies they partner with have evolved, too," said Beth Negus Viveiros, Managing Editor, Chief Marketer."The agencies on the 2019 CM200 were chosen for their ability to optimize new technologies and tools to emphasize engagement and experiences over advertising that merely talks to, rather than with, their clients' target audiences. These shops are crafting memorable — and measurable — campaigns and strategies."
CM200 is the world's first and only editorial list of the best engagement and activation agencies spanning 11 categories including: Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Mar-tech.
View the full list of winners here: https://www.chiefmarketer.com/2019-cm200/?q=winners
As the world's first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is ANA's 2018 Global B2B Agency of the Year and Ad Age's 2016 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2017 and 2016 MediaPost Holding Company of the Year. www.gyro.com