Exotic India is probably the ideal geographic location for conducting a practical implementation of Reputation Management. While it aptly justifies the statement as a potential knowledge superpower in the coming years, it also plays host to corporate behemoths who are unable to distinguish the factors that go into the making of a great reputation. We believe that every organisation, across all size barriers, should take concerted steps to build and protect their reputation, simply because of its slippery nature__building it takes time, and protecting (or upkeeping) it takes their entire lifetime.
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