White Papers by Dataman Group Direct

Integrated Marketing Helps Businesses Plan Marketing Outreach Every business needs to incorporate an integrated marketing strategy into their outreach. In fact, for 2020 one of your key approaches needs to be using multiple marketing channels to reach the same people. This Integrated...

The latest studies by Pew Research Center show that Millennials want to do business with companies they perceive as ethical, sustainable and socially responsible. This white paper will give you some examples and additional information you can use to structure your outreach to this cohort.

This white paper will give dentists the edge on the competition by providing easy to follow examples for creating a winning direct mail program. List selection, creative and offer are reviewed along with insight about calculating Return on Investment.

These easy-to-follow direct marketing tactics will add revenue to every Accountant's and Tax Preparer's bottom line.

Mortgage companies who are looking for new customers can use direct mail to pinpoint their best possible prospects, easily & cost-effectively. These tips will help mortgage companies be successful

There are certain tried & true businesses that rely on direct mail to specific list segments for top ROI. In the window treatment industry, New Homeowners is the #1 target group.

Any business in the Home Improvement sector needs to market. Roofing companies who use direct mail to target home owners whose homes are more than 10 years old or who are in specific storm markets. This free White paper gives Roofing companies the DM edge!