Today’s audience doesn’t want to be bothered. We mute television commercials, ignore online pop-up ads, and we “spam” emails that try to market to us. Facebook users usually ignore those targeted ads that show up in their news feed, on the rails of our Internet home pages, and our search engine results. We hang up on telemarketers.
Business are focusing on Inbound Marketing and churning out “valuable content” all over the place.
Eventually, marketers hit a plateau at which inbound marketing is no longer bringing in the numbers they want. What happens then?
DataDale Filhaber's new book, Lead Generation Made Easier delves into the solutions to the business person's dilemma.