About Primary Point, Inc.
- Primary Point (PPI) is a market research firm specializing in telephone survey projects that require establishing dialogue on complex technology or business issues with mid and senior level decision-makers who are hard to identify and hard to engage. We are particularly good at projects where respondent names are unavailable in advance.
For example, if a client were to come to us with a list of target companies, we would network within these companies to identify contacts in functional roles as defined by our client.
PPI can also provide services using hybrid models that combine online and telephone, and where required, cutting edge online survey design platforms and capabilities using best of breed technologies. Our language skills include: English, Spanish, and Portuguese. Other language skills are accessed via our network of validated partners.