Marketing Disciplines

Available from GNA Marketing Group

To effectively build your marketing foundation the following disciplines are followed:

Situation Analysis - Understand the competition and how your company compares
Target Market & Segmentation - Identify the target market and the various segments that you service
Marketing Goals - Define and clarify your marketing goals for the year
Positioning, Differentiation & Messages - Develop positioning to separate your company's offerings from the competition
Marketing Strategy- Develop the marketing mix for each target segment at the strategic level
Brand Image & Identity - Determine your ideal brand identity and discuss the type of image you want to project
Marketing Communication Tools - Identify the tools needed to fulfill the call to action of the different marketing activities

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