PinPoint is a powerful data mining solution , allowing companies to predict future trends and behaviors and make proactive, knowledge-driven decisions.

Users can view results presented as multi-dimensional cross tabs, Venn diagrams, automated Excel interface reports, DB scoring segmentations, mapping distance calculators, and even ad-hoc queries.

PinPoint helps companies retain a strong competitive advantage through the identification of cross-sell and up-sell opportunities, customer acquisition and loyalty programs, and marketing plan development.

Data Analysis: gives full analytical access to create queries (filters), derived fields (including aggregates), and reports; including graphs, charts and mapping output.

Data Mining: provides a fully integrated CHAID, decision-tree based data mining module for predictive insight into your customer.

Venn Diagrams: show the interaction of several selections in a visual format. This allows exploration of groups that intersect, having one or multiple criteria in common.

Profiling: intuitive, wizard driven instructions for creating effective customer, prospect, or product purchase profiles.

Campaign Management: combines customer insight and intelligence with the automated delivery of multi-channel, multi-stage marketing promotions, campaigns, and individual customer interactions.

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