Return Path Certification
Available from Return Path , Inc.
The Certification Program Promises Enhanced Inbox Placement
Return Path’s exclusive whitelist program is available through our certification services. Join our network of trust and gain access to the largest, broadest and most respected whitelist in the email universe, covering more than 1.8 billion mailboxes worldwide.
Senders, receivers and consumers all want permission-based email to reach the inbox. ISPs and filtering companies must protect consumer inboxes from spam so they sometimes inadvertently block good email. Many ISPs rely on whitelists to help separate responsible senders from spammers. If you appear on a whitelist that is used by your most important ISPs, your chances of making it to the inbox dramatically increase. And with good deliverability comes higher response rates.
With Return Path’s Certification program, the standards are high but the benefits are real for those that qualify.