White Papers by Godfrey

  • Jump Start Your B2B Marketing

    A Collection Of Insights To Help With Your B2B Marketing Strategy. The Areas Covered Include Branding, Content Strategy, Direct Marketing, Public Relations, Emerging Media & Technology, Mobile, Search, Social Media, and Analytics.
  • Lead Management System Audit

    A document comprised of several areas, intended to generate an audit of your existing system for sales and lead management.
  • Channel Strategy Audit

    Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis.
  • Change Your Mind about B-to-B Direct Marketing to Change Results

    New thinking is required for B-to-B direct marketing. To be successful, you must learn to think like a publisher, an editor, a sales professional, a web strategist, a marketer, and a manager.
  • Three Ways to Make B2B Direct Marketing Work

    With a targeted mailing approach, you build and refine an in-house database of customers and prospects, then deliver relevant, focused messages to segmented lists.
  • B2B Branding in a 2.0 World

    Branding represents the total experience customers and prospects have with your company. New media choices make branding more important than ever.