Advertising
Advertising is a constantly evolving field that lets you offer a more controlled message. It’s an important element in any B2B marketing program, whether for building awareness or generating leads. Advertising has grown beyond traditional magazine placements to include online banners,... Read More
B2B Email Marketing Campaign Management and Execution
Communicating directly with customers and prospects has always been an important part of B2B marketing. Godfrey creates effective sales lead programs using digital, direct and relationship marketing techniques to achieve real ROI, including email marketing campaigns and list management services. Read More
Branding
B2B branding is more than just logos, graphics and colors. These days, it’s about your personality – the look, feel and tone of your business. It’s also about conveying your company’s values to your audience so they will know the benefits of working with you. As an agency that specializes in all... Read More
Digital Advertising
Godfrey helps B2B companies shift from print-only programs to multi-layered digital advertising campaigns with web banners, social media, custom mobile apps and more. We’re constantly cross-training in emerging media. And always mastering those timeless game-changing plays—the insightful,... Read More
Experiential Marketing
B2B experience marketing activities can include everything from networking and trade shows to presentations and sales support. It’s just another way Godfrey can integrate communications so your message is consistent across all media and appropriate for each of your audiences. Collateral... Read More
Marketing Strategy Consulting
Godfrey offers consulting services for helping forward its clients' business objectives by establishing a core of original insight, targeted strategy and bold conceptual focus. The result is a unified B2B campaign that engages audiences with ideas that lead to action. Helping clients to define a... Read More
Media
Media today is everywhere – in all forms. B2B companies need to determine the right media mix to successfully reach and engage their audience. Godfrey’s comprehensive strategic media programs include audience research, print, online, analytics, search, mobile and much more. Our approach is... Read More
Online Marketing
Godfrey's online marketing capabilities include: online marketing strategy; digital advertising; web design and development; search marketing; and, social media marketing. Read More
PR
From traditional PR programs – case histories, trade show support, media tours, event marketing and more – to newer PR techniques like blogs, podcasts, social media press releases and RSS feeds, Godfrey’s time-tested B2B PR experience can not only strengthen your credibility within your... Read More
Research
Market research opens the door to knowing your customers – their exact wants and needs. It enables you to craft a message that speaks directly to them, so you’re not only retaining the customers you have, but you’re also gaining new business. At Godfrey, research plays an integral role in all... Read More
Search Marketing
Godfrey considers search one of the foundational elements, not simply of your website, but of your entire program. It is one of the key elements that helps integrate your B2B marketing program. It begins with a keyword analysis driven by our insight and experience in your industry and... Read More
Social Media Marketing
Our B2B social media capabilities go beyond monitoring, listening, participating and helping our clients lead discussions. We think of social media as an extension of your brand. Social media can help you learn how your customers feel about you, develop relationships with new customers and... Read More
Strategy
As the most vital step in the B2B marketing planning process, an effective strategy guides and drives tactical decisions across the continually changing marketing landscape. A comprehensive integrated marketing communications program from Godfrey aligns your identity and messaging across all... Read More
Web Design and Development
Despite the ever-changing pace of the online world, the most important component of digital marketing is effectively communicating with your audience. Whether you’re interested in creating engaging user experiences or growing customer relationships, Godfrey’s veteran team of B2B web development... Read More
