5Brandon Maskell, Marketing Director for soccerloco
Customer | 4/29/2013
We had been working with another email service provider and were ready to step it up a notch and try some new strategies. We have a really small staff, so the more automated we can make the online marketing process, the better. Listrak seemed like a great fit because of their third generation Magento platform integration, shopping cart abandonment program, segmentation ability, modal pop-up and post purchase campaigns. The switch was seamless and I continue to be impressed with the level of service Listrak provides. Our account manager’s ability to work with us on a regular basis to stay proactive is not something you find at most email marketing companies. Making the move to Listrak has helped our business to acquire new customers and to convert a number of one-time buyers into frequent buyers.
5Mike Nelson, Online Marketing Director for SkinCareRx
Customer | 4/29/2013
Our campaigns weren't converting at a level that was satisfactory for our business. When we began working with Listrak, they immediately helped us to dive into this issue, and quickly discovered that we had significant deliverability issues. Previously, we had what we thought was a comprehensive list of subscribers. When Listrak scrubbed the list, however, they found that nearly 30% of the addresses on our list were not valid. In addition to cleaning up our list, Listrak worked with us to become Return Path Certified, which also really helped to improve our deliverability. As soon as we began using the scrubbed list, we saw not only an increase in deliverability, but an increase in sales, as well. It was right before our 2012 holiday season got under way, and email revenue grew over 12% for the month of November compared to November 2011. All of this was accomplished by sending more targeted emails to a smaller number of more qualified subscribers. From the start, we have been very impressed with Listrak's professionalism and honesty. Listrak provides on-going account management to ensure that our campaigns are as effective as possible, - a service that is refreshing and unusual to find in this industry. Having Listrak's strategic guidance has really helped SkinCareRx to trigger the right emails with the right messages at the right time, while making sure we don’t over- send to our customers. Listrak really acts more like an extension of our business than just an eCommerce email marketing provider.
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