Strategy and Concepts
Available from Millennium Integrated Marketing
At the onset of each client campaign, Millennium focuses solely on strategy and the development of integrated, multi-channel marketing plans. Millennium will outline a client’s/campaign’s target audiences, a unique selling proposition (USP) for use across mediums, a brand recommendation, and marketing tactics to employ to effectively reach target audiences. These plans are followed throughout campaigns and are adjusted as needed to maximize lead generation.
Millennium is highly experienced in identifying the most effective advertising mediums for its client campaigns to reach their target markets. Whether it is print, radio, television, digital, transit, outdoor, or a combination, Millennium develops ads with eye-catching designs and persuasive copy that deepen brand impact and make a lasting impression and will ensure that your message is maintained throughout the duration of its lifecycle.
Millennium also provides in-house research services in the forms of qualitative and quantitative research and analysis; marketing, image, and brand audits; and competitive research reports.