White Papers by B2B International USA Inc

  • Pricing Research - What Do Our Customers Value?

    Discover three extremely effective ways of exposing which benefits are most valued by your consumers and how to use the results of these analyses to find the ideal price for your offering. A business to business marketer faces a quandary when deciding how to price their products and services....
  • The Importance of Branding in Business-to-Business Markets

    Discover why branding is such an integral element of a successful B2B marketing campaign. Learn how to measure and regulate your firm’s brand within the B2B market context. Whether a firm is business-to-business focused or business-to-consumer focused, true product differentiation depends on...
  • Why is Business-to-Business Marketing Special?

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...