Available from SIGMA Marketing Insights
Success in database marketing requires a marriage of technology, analytical and marketing expertise. The most successful marketing technology implementations combine flexible tools that match the skills, plans, and budgets of the marketers who use them.
But it all starts with data.
A company's data is often stored in different departments, divisions, or even sites throughout an enterprise, and pulling it into a centralized marketing data warehouse with business intelligence that helps you make strategically informed decisions is the cornerstone of successful customer-centric marketing.