NORWOOD, Mass., Nov. 13, 2018 /PRNewswire/ -- Cramer's popular events and experiential marketing industry guide is back — and nearly twice as big — as a free resource to download and embed on any website. Revealed during the EventTech 2018 conference, Cramer's Event Technology Landscape has become a popular guide for exploring the software, hardware, and services that event professionals can use to deliver their 2019 programs.
"With 199 new entries, our 2019 edition grew 82% in just one year," says Brent Turner, Cramer's senior vice president of marketing strategy and technology. "The 444 event technology providers are a great embodiment of the rapid growth happening in the entire event and experiential marketing industry."
Overhauled for 2019, the recent edition of the landscape includes both new and evolving technology categories, including event planning, event marketing, attendee tracking, data integration and management, audience engagement, and many more. "The evolution of the event technology landscape is, in many ways, mirroring the changes happening in the broader marketing technology landscape," adds Turner. "The big firms, like Cvent and Aventri, continue to expand their product portfolio through acquisition. The rising stars, like Klik and Splash continue to differentiate themselves with beautiful, thoughtful design. The startups, like Zenus and Proxfinity, keep expanding the landscape with unique technologies."
"Like the number of the vendors on the landscape, the popularity of Cramer's Event Technology Landscape continues to grow," says Kate Romano, Cramer's marketing director. "Our past edition is now a Top Five result for 'event technology' searches on Google and was viewed by Cramer's 100,000+ newsletter subscribers." Cramer's 2019 edition of the Event Technology Landscape is available for embedding via SlideShare and for download as a high-res PDF and filterable Excel file.
As a brand experience agency, Cramer is thriving in today's new experiential era of marketing. The company's fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands. Cramer's clients — such as ADP, Boston Scientific, Dassault Systèmes, IBM, Sanofi Genzyme, Siemens Healthineers, and UPS — trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns. Visit cramer.com to see how Cramer achieves more with its clients.
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