Luminosity Marketing's Real-Time Lifestyle Map®
Available from Luminosity Marketing Inc
Before technology provided better tools for uncovering consumer insights, we had to rely on limited methods for understanding consumer attitudes and behaviors. Luminosity Marketing has developed a new approach that conducts marketing research via mobile phones, allowing for authentic, real-time consumer interactions.
Our Real-Time Lifestyle Map® is a marketing research tool that utilizes the latest mobile phone research software to study consumer behavior. By utilizing quantitative analysis and qualitative responses, respondents are able to provide deep data into their daily activities. This approach allows our market researchers to monitor and interact with consumers while they are engaged with products, people and real-world stimuli.
The Luminosity Real-Time Lifestyle Map® provides consumer profile data that is based on responses consumers give during precise moments throughout the day. It captures their moods and perceptions during important time-frames, including work, school, social or family time. Not only do we capture survey data, but we can capture photos, GPS locations and video to create an amazingly deep view into consumer lifestyles.
This new mobile research technique improves upon the best aspects of many marketing research approaches. It is similar to an ethnography study, yet more quantitative and cost effective. And unlike panel studies and focus groups, the Real-Time Lifestyle Map® is based on consumer responses that happen in a natural environment.