Bid management & optimization
Available from SearchForce, Inc.
Stay ahead of the competition
Dynamic keyword segmentation to customize and automate any bidding or heuristic strategy
Portfolio based optimization with predictive algorithms to drive quality traffic and maximize ROI
Choice of smart algorithms to meet CPA, traffic (CPC), margin (ROAS) or profit-based objectives
Intra day brand strategies – compete for keyword position on brand terms throughout the day
Precise controls to adjust for seasonality, low volume and/or low performing keywords