Products by SMITH
  • Business Transformation

    Discover emerging opportunities awaiting your brand in this real-time world of ecommerce. Market opportunity and vision Business model design across users, communities, and marketplaces Technology infrastructures, architecture, and services strategy Scenario planning workshops Read More
  • Digital Engagement

    New competitors and a world of never-ending choices mean shifting strategies and tactics to reach new audiences and reinvigorate current and former customers. Audience engagement and customer journey strategy Engagement and nurture campaigns Customer acquisition and loyalty consulting Marketing... Read More
  • IXD: Interaction Experience Design

    We apply design thinking to everything we create so that we can increase the potential for success with experiences that are useful, usable, and love-able. User research and testing Personas and user wayfinding Interaction design and development across screens and devices (i.e., web, mobile,... Read More
White Papers by SMITH
  • Utilities in Transformation: Building a Customer-centric Roadmap By

    As regulatory changes lower the barriers to switching for your customers, new technologies like home automation and smart energy systems add to the complex trends your organization faces. Customer expectations for digital experiences are steadily increasing. And subscription services for... Read more
  • HYBRIS 6.X AND MARKETING CLOUD By

    UPGRADE FROM SAP HYBRIS 5.X AND UNLOCK THE POTENTIAL OF YOUR MARKETING TEAM Read more
  • 5 Mobile personas you need to know By

    Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous... Read more