Available from Faction Media
As marketers, we have a responsibility to nurture leads to a point of qualification that is acceptable to sales. And that’s what lead scoring helps us do at Faction. Lead scoring is a critical component of lead nurturing. It’s a methodology that allows you to rank a prospect’s value to the organization — as well as readiness for further marketing or sales engagement — by assigning an agreed-upon point value to a variety of online activities, from email opens to white paper downloads. Modern marketing provides a plethora of analytics and data management platforms that enable you to automate this process and drive leads through the sales funnel more effectively.