White Papers by The Mx Group

Marketing tech has incredible potential — but making it deliver is the hard part. Get a fresh perspective on the tech, tools and talent you need to get the ROI you want.

Learn how top-performing companies are helping their marketing and sales teams work together to create a profitable demand generation machine.

Telemarketing is a powerful tactic, but few marketers use it to its full potential. Learn how B2B telemarketing can speed up your pipeline and help you win more business.

You know SEO matters … but with so much misinformation out there, where should you start? We dispel persistent myths that lead many B2B SEO programs astray.

A B2B mobile app can add enormous value, but development mistakes hold many marketers back. Get the info you need to create a winning mobile strategy.

Online video is a major driving factor behind sales decisions in the B2B environment. Is it part of your online marketing strategy? “The Executive’s Guide to B2B Video Marketing” shows you how to leverage the opportunities of this growing medium and how to engage your audiences, advance your...

It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized? “Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.

Whether you’re new to SEO or have a long history together, it’s time to evaluate if your current commitment to SEO is fulfilling your business’s needs. “The Dating Guide to SEO” identifies where each of five “dating” types needs the most support and offers pointers on how to take your...