White Papers by Publicis Hawkeye

  • Extraordinary Experiences

    In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community....
  • Extraordinary Experiences

    In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community....
  • Marketing on the Move

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
  • Marketing on the Move

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
  • The Seven Truths of Gen Y

    Through prior experience and ongoing exploration, hawkeye has identified certain Truths about Gen Y and the marketing that appeals to them. When it comes to leveraging these Truths, it’s not about pic
  • The Seven Truths of Gen Y

    Through prior experience and ongoing exploration, hawkeye has identified certain Truths about Gen Y and the marketing that appeals to them. When it comes to leveraging these Truths, it’s not about pic
  • The Nine Truths of Teens

    Through our prior experience and ongoing exploration, hawkeye has identified certain Truths about teens and the marketing that appeals to them.
  • The Nine Truths of Teens

    Through our prior experience and ongoing exploration, hawkeye has identified certain Truths about teens and the marketing that appeals to them.
  • Picture Your Future with Strategic Mapping

    Journeys™ is hawkeye’s strategic tool that uses facilitation and real-time graphic recording to get you to the answer quicker – so you can increase stakeholder buy-in, save time, save money
  • Picture Your Future with Strategic Mapping

    Journeys™ is hawkeye’s strategic tool that uses facilitation and real-time graphic recording to get you to the answer quicker – so you can increase stakeholder buy-in, save time, save money