White Papers by Publicis Hawkeye

  • Extraordinary Experiences

    In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community....
  • Marketing on the Move

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
  • The Seven Truths of Gen Y

    Through prior experience and ongoing exploration, hawkeye has identified certain Truths about Gen Y and the marketing that appeals to them. When it comes to leveraging these Truths, it’s not about pic
  • The Nine Truths of Teens

    Through our prior experience and ongoing exploration, hawkeye has identified certain Truths about teens and the marketing that appeals to them.
  • The Nine Truths of Gen X

    These truths are the result of hawkeye's prior experience with, and ongoing exploration of, Generation X and the marketing that appeals to them.
  • The Nine Truths of Baby Boomers

    These truths are the result of hawkeye's prior experience with, and ongoing exploration of, Baby Boomers and the marketing that appeals to them.