Available from US Data Corporation
The difference between “junk mail” and targeted mail list offers is in a large part due to the mailing list.
Using an accurate response list can mean the difference between a huge return on your ROI and one that doesn’t even cover the postage cost. Our specialty is being able to find mailing lists from solid sources that have a history of delivering the best response rates in the industry. These direct response mailing lists are unparalleled and are the core of our company’s success.
Whether the response list contains only a few thousand names or if it has a million plus, the common theme is that the prospect has recently made the effort to get in contact with the advertiser. In order to maintain the integrity of these lists, often times the response list owner well require a sample of the mail piece or telemarketing script to make sure your offer is appropriate for their specific list.
Our edge up on our competition is the freshness of our data (i.e. how recently the person on the particular response list made the purchase). We have found that response lists are the most effective if the buyers have made the purchase within the last three months. These prospects are ideal for highly targeted direct mail campaigns and are commonly referred to as “hotline buyers”.