Marketing Operations Partners

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2079 Fordham Drive
Santa Clara, CA 95051-1912
About Marketing Operations Partners
  • Marketing Operations Partners helps enterprises overcome dysfunction, execute strategy, build shared
    vision and accountability, and have a stronger strategic impact in all areas of Marketing. Our integrated approach, Marketing Operations 2.0, enables clients to successfully and sustainably apply marketing operations tools and strategies in:

    * Change management: stakeholder alignment
    * Systems thinking: end-to-end process improvement
    * Accountability: closed-loop management
    * Fact-based decisions: balanced scorecard for demonstrable ROI
    * Roles & responsibilities: competency development
    * Knowledge management: organizational learning
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Products by Marketing Operations Partners
  • Marketing Operations 2.0 Online Course

    Complete self-paced course: 9 classes. * Master the operational components of marketing: strategy, guidance, processes, metrics, technology, infrastructure and ecosystem * Build your business case for operational excellence * Achieve shared vision and cross-organizational results via systems... Read more
  • Marketing Scalability

    To sustain momentum during rapid growth periods, align marketing and corporate vision; clarify roles and responsibilities; streamline and integrate processes; and empower agility and responsiveness. How we can help you adopt best practices: * Define your marketing charter and associated roles,... Read more
  • Customer Profitability

    To optimize customer profitability, monitor drivers of defection and retention; analyze win-loss, customer lifetime value, and customer equity; develop company-wide understanding of customer perspectives; segment customers by buying circumstances; drive innovation per customers’ desired... Read more