Available from David James Group
PR Planning and Strategy
Public Relations done well gives your brand credibility that other marketing tactics may not deliver. However, PR takes planning and a strategic approach to ensure maximum effectiveness. What you may feel is newsworthy may not be to the press. Or, what you feel may generate little interest may surprise you. DJG can develop a PR plan and strategy that turns heads your way.
Press Release Writing
Yes, most professionals can write. But a PR professional knows how to write a press release in such a way that it captures the media’s attention and generates coverage. DJG can develop press releases from scratch or work with you to enhance content already generated.
With the amount of content published out there, both in print and online, it’s a challenge to monitor your PR efforts to determine if they’re resulting in coverage. DJG can monitor on your behalf. We used sophisticated tools to capture coverage and will provide you with press clippings, links, etc.